Our target market is geared toward dentists and hygienists since ultrasonic scalers are mainly used for professional dental cleaning. To promote our customer market, we will demonstrate our product to dental schools in Southern California. This demonstration brings awareness of our product to upcoming dentists who can use it in their practice.

We plan to sell our product design and patent to a partner dental equipment company and negotiate royalty fees based on the number of units sold and gross sales. The revenue model Dentaero will use is the razor-razor blade model, where the housing unit will be sold as an add-on to the core scaler components. The partner dental company will seek supply contracts with various dental clinics and sell the disposable housing unit and the one-time purchase of core scaler components. Building a revenue model based on gross sales will naturally lead to a lower percentage share, but it protects our revenue model from exploitation.

Although there are current devices to decrease aerosol particles from dental clinics, little has been done to improve the process. We have performed a competitive analysis on two other devices on the market (external vacuum suction and aerosol assist aerosol suppression system) alongside our device. When compared to the extraoral vacuum suction device, DHU differentiates itself by being convenient and disposable while taking up minimal dental workspace. Although the aerosol assist system is convenient, disposable, and ergonomically sound, ours differentiates itself by specifically addressing both teeth overheating problems and an overcrowded dental workspace.